The women who make our clothes do not make enough to live on – keeping them in poverty. Despite long hours away from their families, working full time plus many hours of overtime, big clothing brands do not pay garment workers enough money to cover the basics of life – food and decent shelter.
Oxfam’s What She Makes campaign demands big clothing brands pay the women who make our clothes a living wage. Together, with your voice demanding action, and Oxfam’s direct engagement with brands, we urge clothing companies to take the crucial next step in creating a fairer fashion industry.
How you can make a difference
Big brands won’t change on their own – we need to hold them accountable and let them know we want them to do the right thing.
Join our Weekend of Action
Join us on the 9th + 10th of November to hold big brands to account + demand they pay a living wage to the women who make our clothes!
On this Weekend of Action, we will sneak into the changerooms of big brands who have not made genuine commitments to pay a living wage. We’ll leave behind a #WhatSheMakes doorhanger, snap a photo, and share it for the world to see – tagging them on Instagram and sharing on the Oxfam page.
Sign the What She Makes pledge
To stand in solidarity with the women who make our clothes, sign the #WhatSheMakes pledge now! This is the first step on your campaign journey – it shows big Australian clothing brands how many people are passionate about ensuring the women who make our clothes are paid a living wage.
Join our Activist Community
The Oxfam Australia Activists Facebook group is a space for people who care about creating a better world and who are ready to take action for change. Together we will tackle poverty by responding to important online moments; planning, sharing and asking for advice about our offline campaigning; learning about activism and Oxfam’s work; and creating an influential and supportive community.
To join the group, you’ll have to answer a few short questions, so don’t be shy!
Host a letter writing workshop
The fashion industry won’t change on its own – it’s up to us to hold big clothing brands to account. Writing a letter is an effective way to demand change. Check out our step-by-step guide to hosting your own letter writing workshop with your friends, family or coworkers!
Run a doorhanger action
To get as many people on board with our campaign as possible, we need your help. We’ve been leaving messages in the change-rooms of major brands – little notes for their customers, to make sure they know that the brands they love aren’t paying a fair wage.It’s a fun, easy and impactful way to let brands know we want them to pay a living wage. Check out our instructions to organise your own doorhanger action in a store near you!
Get active on social media
For clothing brands, their online image is everything. They carefully monitor what is said and shared about them, and pay close attention to both the good and the bad. Writing on a brand’s Facebook page, tagging them on Instagram or Tweeting at them is a great way to get their attention and remind them that we won’t stop until they do the right thing and pay a living wage. We have all the resources you need to get active on social media for What She Makes.
Give a presentation about What She Makes
We need real people power to win this campaign. If you want to recruit new people to the campaign – your classmates, workmates, friends and family – these presentation resources have all the info needed to educate people about the issues and inspire them to take action.
Host a What She Makes game
If you really want to dive into the world of What She Makes, this role playing game has participants take on the roles of different players in the global garment industry at a meeting convened to discuss living wages for garment workers in Bangladesh.
While this resource is designed for students, it’s a fascinating interactive exercise for any group looking to learn more about the complexities of ensuring a living wage for the women who make our clothes.